Are you ready for AI in your business?
Artificial intelligence (AI) based software is flooding into the content creation and social media apps we all use.
Here at KoffeeKlatch, we are all in favour of anything that makes you or your business more efficient and reduces your costs, but if you choose the wrong ways of working and you don’t work securely you will run into problems.
You and your contracts need to take care of some important things.
Not all AIs are created equal
1) Data leaking: Some AI programmes are nothing more than data harvesters designed to suck data from your business (not just the data you upload!) and share it with the people who wrote that programme and whoever they choose to share it with after that. If your team are using apps like that, they may be harvesting your data and they may be completely unaware!
2) Data theft: There are reputable AI programmes that are transparent and clear about what happens to what you put into the programme – but sometimes similar-sounding names are using that base to put their own programme on top. Be very careful you know exactly who you and your associates are dealing with.
3) Reliability: AIs work on something called machine learning. Some crawl the internet looking for content to use (or sometimes use turns into plagiarism). There is no filter or actual intelligence there. They tend to look at what is most popular or most often repeated. But what is often repeated is not necessarily true and this can cause untrue content and comments to be presented to you by AIs. This is often called ‘hallucination’.
4) Copyright: You may not have copyright in what is created (outputs). This depends in great part on the terms and conditions of the programme. Many assign you a right to use provided you credit the AI as the content creator. Others assign a right to non commercial use only. That is absolutely useless if you are creating on behalf of a client and also charging them for the ultimate result. And it is even more of a problem if your associate does this and you don’t even know!
5) Personal data: The data may travel all over the world, which can cause problems if that is personal data!
Many people are simply oblivious to how much access is given to social media support workers and this leaves a gap through which some types of AI programs will enter your systems.
Your contracts and processes need to be AI ready now
If you are creating content for your clients, or accessing personal or confidential data that they have collected you need to be able to work securely and appropriately. If you are working with associates or outsourcing social media you need to get those ducks in a row before it’s too late.
KoffeeKlatch Social Media contracts are AI ready
We don’t mean you should run our contracts through an AI editor – that would be a breach of our contract with you! But we have updated the contracts you issue to clients (terms) and the contracts for your team (hiring) to give you:
Transparency make sure your associates and team don’t put the wrong data into the wrong programme
Clarity be clear with clients what type of rights you are offering them when creating content
Privacy be clear about which programmes can be used by whom and what can go into them
If you are a KoffeeKlatch customer within your support period check out your add on options in the customer support group. You wont always need to repurchase an entire contract.
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Find out more about Social Media contracts
Not just documents but a whole learning and support system