AI is rapidly changing your marketing tools 

Are marketing contracts the first thing you think about when thinking about AI?

Almost every day someone announces a new AI tool. One of the fastest-changing areas of all is marketing.

Whether you want content creation, schedule optimization, intelligent analytics, or customer service automation you’ll find plenty of tools on offer.

If you’re like me, you love anything that makes life easier and more efficient. Marketing specialists are usually early adopters of technology—we love a bit of ‘new and improved,’ don’t we?

New marketing processes need new marketing contracts

If you stop to think about it for a moment your new AI assistant needs to be appropriately on contract with you – just like a human one.

You know you need to contract with your human outsourced team for;

• who owns the copyright (it’s not yours or your clients just because you paid them to create it)
• have data processing agreements in place if you are letting them into personal data that is collected by you or your client.
• share security rules to protect everyone’s data
• sort out non-compete clauses
• have confidentiality clauses
• and a lot more

But what about your new AI? Did you just give some computer programmer a blank check into your business and your data? Do you even know who and what is getting into it?

Your marketing contracts should cover AI

You need to know who owns the content generated by AI and whether it is learning from your content and offering options based on that to your rivals (or to your clients).

You also need to know if your AI is harvesting or exporting data from your systems and if so exactly what and where it is being shared or used. It can be a lot harder than it ought to be to figure this out. There are draft laws almost everywhere about transparency but very few are fully in force.

And you need to know if your team is using AI tools that you are currently unaware of.

As freelancers and self-employed business owners, you can’t make them use particular ‘tools’ for their work, but you can find out which ones they are using and make sensible decisions about what form of security or copyright risk they present.

It’s time to update your marketing contracts

We’ve spent a lot of time this year talking to marketing specialists (and your clients) about who wants the rights to what and how people want to contract and work together.

The result is an overhauled and updated Marketing contract range for the UK with copyright and data-sharing options that take all of this into account.

Whether its that corporate client who wants to satisfy due diligence or the small business client who just wants to hand you the keys and walk away, we’ve got you covered.

Now you don’t have to worry about keeping it all up to date – you can get back to what you love. If we need to change your documents because of new legal requirements, we will update them and let you know what we have changed and why.

For Marketing Consultants and Marketing Specialists

The new range is suitable for you if you are a marketing consultant (or hiring one for your team) or if you are doing online marketing (or hiring someone for your team to do so).

Fully compatible with the rest of our AI-ready range which means you can add on and extend into new service niches without having a whole new contract every time.

Find out more